Social media has become the important
part of the investors-relation revolution. Twitter, Facebook, YouTube,
Slideshare and blogging are no longer just in the dominion of the individual.
The social media space has unquestionably transferred the power resolutely into
the hands of the investor as the information they now have access to, is no
longer opinioned by large corporate and conventional media agendas.
Conceivably the most important product of
this bucket of choice presented by new media is the change in investor prospect,
not only in the means and frequency of information, but in the nature of its substance
too. Social media demands a versatile, three-dimensional online presence – stakeholders
need to feel as though they are face to face with a real human being. Therefore
appointing an individual who can keep Corporation’s personality with accuracy
and authenticity is the need of the hour. People are more prone to believe on whom
they are linked to on virtual communities rather than reading quotations from
company spokesperson on a news agency's website.
This faith can turn into a powerful tool in the event of a crisis. If tough associations are built with stakeholders via social media in the good times, this environment of clearness and investor confidence will give the company a sound traction in bad times. Also, with online communities the investor relation officer can address any negative publicity quickly with accuracy and on multiple platforms at a time, once again not having to depend on mainstream media, to decide on the story's news value and possibly misrepresent stakeholders.
Today, it is easier to guess what investors and stakeholders want from the company in the social and online media platforms. Of course, in the public relations business all this information has to be dispersed with a certain amount of poise and a good helping approach, which is where the investor relations officer plays a very important role. It must be kept in mind that these new communication tools are just that - tools. They are not wonder workers and cannot replace a communication strategy. Just as any company plans and makes the strategy for mainstream media, online or social media also demands careful thought and consideration even though some consider it as a very spontaneous medium. Casual and passing posts may be good enough as an individual, but as a company they could have redundant consequences.
This faith can turn into a powerful tool in the event of a crisis. If tough associations are built with stakeholders via social media in the good times, this environment of clearness and investor confidence will give the company a sound traction in bad times. Also, with online communities the investor relation officer can address any negative publicity quickly with accuracy and on multiple platforms at a time, once again not having to depend on mainstream media, to decide on the story's news value and possibly misrepresent stakeholders.
Today, it is easier to guess what investors and stakeholders want from the company in the social and online media platforms. Of course, in the public relations business all this information has to be dispersed with a certain amount of poise and a good helping approach, which is where the investor relations officer plays a very important role. It must be kept in mind that these new communication tools are just that - tools. They are not wonder workers and cannot replace a communication strategy. Just as any company plans and makes the strategy for mainstream media, online or social media also demands careful thought and consideration even though some consider it as a very spontaneous medium. Casual and passing posts may be good enough as an individual, but as a company they could have redundant consequences.
Social media impacts the Investor relations,
and this can be seen in various activities like Stock fluctuation, Insider
information and speculation, Board Issues, Shareholder organizing, which occur
due to influence of social media.
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